Insurance Industry Marketing Manager
7 months ago Marketing & Communication Hyderabad 24 views Reference: 32825Job Details
- Support the development of overall Insurance marketing strategy
- Create relevant campaigns that generate conversations with buyers and influencers and help grow marketing contribution to the pipeline
- Execute and track multichannel campaigns across the marketing devices such as email campaigns, social media, webinars & events, press releases, social selling etc.
- Collaborate with other internal teams (sales/solutions) to execute marketing strategy for horizontal solutions across banking and capital markets
- Analyze and report the efficacy of the planned and executed campaigns through marketing automation
- Develop marketing materials such as product collaterals, digital content, messaging in line with Capgemini brand guidelines
- Identify opportunities to enhance the Capgemini brand in the Financial Servicesmarket. This will include the digital distribution of content such as client wins, success stories and thought leadership via digital channels
- Work with vendors and partners to execute the campaigns
- Write, proofread and edit technical content from business perspective adding the required marketing flavor to make the content sales-ready
Primary Skills
- Strong collaboration skills and the ability to work with multiple stakeholders globally within and outside the organization.
- Good business knowledge of the IT landscape and new-age technological innovations. To be able to converse the business imperatives/challenges of the solutions to the stakeholders
- Enhanced knowledge of the financial services; Insurance preferred. Should be able to understand respective jargons and add value wherever required while conversing with the stakeholders
- Marketing knowledge across all devices to be able to deliver end-to-end marketing services to all stakeholders; e.g. SEO, website, content syndication and social media
- Strong knowledge of various marketing and analytics tools such as CRM systems (Salesforce, SugarCRM, Pardot) Marketo, Google Analytics and content management systems.
- Experience in Marketing and Communications; B2B IT/Consulting or Services marketing
Secondary Skills
- Excellent analytical skills and a knack for data analysis
- Strong written and verbal communication skills
- Skilled in writing and editing content with an attention to detail; is able to story scape the content from group themes across different solutions to tailor it to suit the financial services marketplace
- Strong prioritization, organization, and project management skills
- Ability to travel as necessary
Role: Marketing Manager
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Marketing
Education
UG: Any Graduate
PG: Any Postgraduate
Company Description
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 300,000 team members in nearly 50 countries. With its strong 50-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of 16 billion.
Capgemini in India comprises over 150,000 team members working across 13 locations: Bangalore, Bhubaneswar, Chennai, Coimbatore, Gandhinagar, Gurugram, Hyderabad, Kolkata, Mumbai, Noida, Pune, Salem and Tiruchirappalli.
Company Info
Address:
Airoli Knowledge Park TTC Industrial Area Thane-Belapur Road, Airoli, NAVI MUMBAI, Maharashtra, India
Capgemini in India comprises over 150,000 team members working across 13 locations: Bangalore, Bhubaneswar, Chennai, Coimbatore, Gandhinagar, Gurugram, Hyderabad, Kolkata, Mumbai, Noida, Pune, Salem and Tiruchirappalli.
Company Info
Address:
Airoli Knowledge Park TTC Industrial Area Thane-Belapur Road, Airoli, NAVI MUMBAI, Maharashtra, India
