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Consultant - Buyer Intelligence, Field Marketing

2 years ago   Marketing & Communication   Bengaluru   192 views Reference: 17048
Job Details

Job ID: R175602

Join us as a Field Marketing Consultant on our Field Marketing Team in Bangalore to do the best work of your career and make a profound social impact.


What you’ll achieve
As a Field Marketing Consultant, you will evaluate business opportunities for ways to positively impact brand equity, business sales and profitability. You will also build strong team dynamics, clear up ambiguity and influence the highest levels of the organization.


You will:

  • Drive awareness, new business and customer development strategies across teams at Dell Technologies

  • Partner with a cross-functional team to create impactful, scalable, repeatable marketing programs and improve efficiency and effectiveness in the market

  • Manage assigned brand budgets and evaluate ROIs for all program spend

  • Use data and industry best practices to optimize marketing strategy


Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

  • 10 to 12 years of experience in marketing, field marketing or other relevant marketing roles

  • Minimum of 5 years’ experience activating 360 marketing campaigns spanning digital, radio, PR, in-store, etc.

  • Ability to work on own — a self-starter with a high sense of urgency and entrepreneurial spirit

  • Good management and relationship skills and high ability to influence in a matrix environment

  • Exceptional project and time management skills, with a strong attention to detail and capability to juggle multiple programs


Desirable Requirements
• Bachelor’s degree in marketing or business
• Minimum of 5 years’ experience speaking/presenting to stakeholders

Here’s our story; now tell us yours

OVERVIEW

Organizational expert within defined subject area Integrates deep subject matter expertise with Industry experience, applies In-depth knowledge of professional standards and trends within area of expertise. Aligns Business goals and strategy, by understanding impact of emerging business trends and their implications for Dell and its customer. Individual needs to possess In-depth disciplinary knowledge; leverages business acumen and subject matter expertise, combined with In-depth understanding of company goals, customer requirements and knowledge of competitor practices.

ACCOUNTABILITIES :

Key accountabilities include being the Buyer Intelligence lead for APJ with four main areas of responsibility of leading Regional Engagement and Enablement on APJ In-Quarter Buyers (IQB). This would include goal planning, cascading the weekly RTB package, supporting Exec reviews, and providing detailed adhoc analytics to enable sustainable growth of Buyer Base for the earmarked products within a segment.


KEY RESPONSIBILITIES

  • Influences executive management regarding appropriate actions regarding the segment LOB plans from a Buyer Base lens
  • Utilizes knowledge of all product lines within a segment to create and manage product launch and transition plans.
  • Manages product IQB plan throughout entire product and customer lifecycle and builds buyer demand generation plan for earmarked products within a segment.
  • Analyzes gaps to plan and evaluates impact to financial targets.
  • Identifies, evaluates and recommends marketing opportunities consistent with product line objectives
  • Organizational expert within defined subject area and integrates deep subject matter expertise with :

- Industry experience to understand buying behavior and cycles for different products

- In-depth knowledge of analyzing historical date and trends within area of expertise

- Translate business goals and strategy into buyer outcomes

  • Leads large projects within the group and at times leads cross-functional project with scope of customer intelligence
  • Presents recommendations to senior management team

Eventually drives market share goals for the segment – both Unit and Revenue


Interested candidates Click on below link Apply Online and you will be redirected to Career Page of Company or Career url.

Company Description
We believe that progress lives at the intersection of technology and humanity, and that our role is to bring innovation to people everywhere to drive progress around the world. Every member of our team plays a critical role in bringing our purpose to life — through our work, passion and commitment to do the absolute best we can for our company, our customers and each other.