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8 months ago   Marketing & Communication   Bengaluru   61 views Reference: 33678
Job Details

Works in partnership with Visual Team to create the Outfit/Occasion/Category projections to ensure consistency in storytelling across all channels from mailer to digital to stores.

Develops the brand styling guide for all photography.

Leads the Style-Out of all product for shoots and supervises the creation of the styling direction for each shoot.

Partner with Creative on pre-production planning to finalize shot plan, models and styling details prior to pack outs.

May attend shoots to style product on-set or be involved in the selection of a freelance stylist to do so.

Distill key fashion messages and styling direction into innovative training programs focused on fashion, fit, style and product benefits (internal associate training & external: social media, print, intranet, and videos).

Supports PR in selecting the most PR-worthy items within the collection to feature at Editor Events and in Digital Look Books.

Drives additional editorial digital content, such as features on versatility and ways to wear the trends.

Contributes to internal associate training materials and communications on styling and outfitting techniques.

Influences social media storytelling topics.

Please Contact - Mohammed Iqbal no given below

Company Description
In 1989, the concept of a fashion culture legacy took root in Bangalore, leading to the birth of Showoffa network of Retail Apparel Stores that caters to the ever-evolving fashion desires of Men, Women, and Kids.
What commenced as a modest fashion boutique, encompassing a mere 200 sqft of retail space in Jayanagar, Bengaluru, has now expanded to span over half a million sqft of retail space.
Presently, Showoff operates brick-and-mortar stores across 27 locations throughout Karnataka and Maharashtra, with a workforce of over 1200 individuals dedicated to the organization's mission. The brand has also made its presence felt in the digital commerce realm, reaching customers' doorsteps through renowned fashion marketplaces as a curated fashion destination.
Showoff has risen to become one of the most sought-after and esteemed fashion retailers. It has established a steadfast and enduring connection with countless customers by presenting them with an array of choices, unparalleled value, exceptional quality, and an unmatched shopping encounter across all its outlets.
Guided by a proactive mindset, the Showoff family has been instrumental in venturing into diverse sectors such as Real Estate, Holistic and Wellness Resorts, Apparel Manufacturing, and the associated services.
Within Showoff, the philosophy of embracing "an Attitude of Gratitude" holds sway, expressing sincere appreciation to each and every individual who has contributed to our growth and prosperity. This gratitude extends to those who have aided us in realizing our vision, imparting valuable lessons, and propelling us to continually strive for heightened levels of customer contentment and a shared commitment to the greater good.