Marketing,

Job Description: Assistant Manager Marketing


Location- Noida
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Position Overview: We are looking for a skilled and experienced Marketing Professional to join our multinational corporation as a key member of our team.
You will be responsible for developing and executing marketing strategies for our industrial products. You will play a crucial role in driving product awareness, generating leads, supporting sales efforts, and ensuring the overall success of our industrial product portfolio.

Responsibilities:

1. Marketing Strategy and Planning:

• Develop comprehensive marketing strategies and plans for industrial products, aligned with business objectives, target markets, and customer needs.
• Conduct market research to identify customer segments, competitive landscape, and market trends, and use the insights to drive marketing initiatives.
• Define product positioning, value proposition, and messaging to differentiate our industrial products in the market.

1. Product Launch and Promotion:

• Plan and execute product launch activities, including market introduction, collateral development, sales training, and promotional campaigns.
• Develop compelling marketing materials, such as brochures, presentations, case studies, and website content, to effectively communicate product features, benefits, and applications.
• Collaborate with cross-functional teams, including sales, product management, and creative services, to ensure seamless product launches and marketing initiatives including seminars and demonstrations.

1. Digital Marketing and Lead Generation:

• Develop and implement digital marketing strategies to drive lead generation, brand awareness, and customer engagement for industrial products.
• Manage digital marketing channels, including website, SEO/SEM, email marketing, social media, and content marketing, to reach target audiences effectively.
• Utilize marketing automation and CRM systems to track lead generation, measure campaign effectiveness, and optimize marketing efforts.

1. Customer Relationship Management:

• Build and maintain strong relationships with key customers

to understand their needs, gather feedback, and incorporate it into marketing strategies.

• Collaborate with sales teams to provide them with marketing support, including sales materials, training, and customer insights.
• Act as a liaison between customers and internal stakeholders, providing customer feedback and market intelligence to influence product development and strategies.

1. Marketing Performance Analysis and Reporting:

• Monitor and analyze marketing campaign performance, website traffic, lead generation metrics, and other key performance indicators to measure marketing effectiveness.
• Prepare regular reports and presentations for management, highlighting marketing achievements, trends, and recommendations for improvement.

• Continuously track industry and market trends to ensure marketing strategies remain competitive and adapt as necessary.

Please contact MS Ritu Saini HR 'Mobile no' given below.

MC Pneumatics (India) Pvt. Ltd., is 100% subsidiary, of SMC corporation Japan, world leader in the field of Pneumatics & automation, with global turnover exceeding US $2.6 billion & reach spanning more than 50 countries. We have embarked on an ambitious march towards market leadership in India fueled by the rapid growth attained during last 11 years of existence and consolidation.