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Email Marketing Executive

2 years ago   Marketing & Communication   Gurgaon   350 views Reference: 15007
Job Details

We are looking for a creative and strategic Email Marketer, SMS Marketer, and Whats App Marketer to level up our team's email and nurture programs.

We are looking for a talented Email marketing executive to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases, and creating newsletters. If youre interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Email marketing executive, your role is to reach customers through email campaigns and inform them about new products and events. Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.

Responsibilities:

  • Create strategies and roadmap for direct-to-consumer channels (email, push notification, and SMS) to drive new user acquisition, increased conversion, and improved engagement
  • Manage and build an overall email marketing strategy
  • Create various email lists and campaigns
  • Create and design various CTAs and email templates
  • Test every campaign success
  • Determine email marketing KPIs
  • Develop and present reports on a weekly basis
  • Develop a lead generation strategy
  • Create smart email lists
  • Increase email subscriptions
  • Analyze data to get smart insights
  • Suggest methods for improvements
  • Segment lists based on behaviors like past email engagement and website interactions
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Creating and monitoring a wide variety of email marketing campaigns
  • Ensuring design and layouts of emails are optimized, user and mobile-friendly
  • Proofreading key messaging in and out of email templates
  • Sending graphics requests to designers
  • Compiling email lists
  • Purging email lists
  • Securing email databases for future campaigns

Requirements:

  • Any Graduate with 3-4 years equivalent working experience
  • Experienced in email marketing, lead nurturing, marketing automation, and/or web analytics
  • Proficient using marketing automation technology
  • A candidate from a Healthcare firm is preferred.
  • Must have proven experience in email marketing.
  • Knowledge of the latest digital marketing trends
  • Experience with email automation tools
  • Sense of ownership and pride in your performance and its impact on the company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

Note It's going to be an individually performing role, you’d be responsible for planning, execution, and performance.

Contact - Ritu Yadav - HR

This is a walk-in to proceed further contact HR at the venue on date and time mentioned.

Company Description
AIG Healthcare is a strategic management partner of VIPP, a leading US-based healthcare company that owns and operates state-of-the-art surgical hospitals. We are searching for a talented social media manager to represent our company by building a social media presence for our brands. The social media manager will be required to run advertising campaigns and drive engagement by creating high-quality original content. You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.