Performance Marketing Manager
2 years ago Marketing & Communication New Delhi 348 views Reference: 27261Job Details
Performance Marketing Manager
Miss Highness
- Develop and execute performance-based marketing strategies across various digital channels, with a focus on Google AdWords and Facebook Ads.
- Plan, optimize, and manage paid advertising campaigns to maximize ROAS, customer acquisition, and revenue growth.
- Conduct keyword research, competitor analysis, and target audience segmentation to identify high-value opportunities.
- Utilize marketing funnels (TOFU, MOFU, BOFU) to guide campaign strategies and drive customers through the conversion process.
- Monitor and analyze campaign performance data, providing regular reports and actionable insights to improve campaign effectiveness and ROI.
- Implement A/B testing and other optimization techniques to continually improve campaign performance and drive higher conversion rates.
- Stay up to date with industry trends, best practices, and emerging technologies in performance marketing, automation, and digital advertising.
- Collaborate with cross-functional teams, including creative, content, and analytics, to align marketing efforts and achieve business objectives.
- Manage marketing budgets effectively, allocating resources to campaigns that deliver the highest ROI.
- Leverage automation tools and platforms to streamline campaign management and drive operational efficiencies.
Contact - Ketan Singh Please contact the HR on the mobile number mentioned below.
Company Description
Miss Highness, a leading 925 silver jewelry e-commerce brand, is seeking a highly skilled and motivated Performance Marketing Manager to join our team. As a Performance Marketing Manager, you will be responsible for driving the success of our digital marketing campaigns and ensuring a high return on advertising spend (ROAS).
