Niva Bupa Health Insurance Company Ltd. (formerly known as Max Bupa Health Insurance Company Limited) is a joint venture between Fettle Tone LLP (SPV of True North Fund VI LLP - a leading Indian private equity firm), and the UK based healthcare services expert, Bupa.While Bupa has six decades of experience in the healthcare industry and a 29 million customer-base in over 190 countries. True North is a leading Indian Private Equity firm, with a focus on investing in and transforming mid-sized profitable businesses into world-class industry leaders. In the last 20 years, True North has invested in more than 50 Indian business, and has successfully guided these companies in making the transition into well-established and large businesses that are valuable, enduring and socially responsible