Nikon has maintained a resolute and longstanding commitment to the study of light through our corporate philosophy of “Trustworthiness and Creativity”, principles to which we will always be dedicated. Find out more about Nikon’s Philosophy, Aspirations and Commitments.Nikon Imaging Company’s brand statement aims to create a special affinity between the company and our customers, an affinity that echoes our corporate philosophy of “Trustworthiness and Creativity”. Our human spirit is constantly inspired by our environment, and every individual has a unique sense of the world. We each experience distinctly different emotions and hope to capture them in their exact form.