PVR, a pioneer and a trailblazer in Multiplex development in India, is the largest cinema exhibition player in the country today. The company began its commercial operations in June 1997 with the launch of PVR Anupam in Saket, India's first multiplex. By introducing the multiplex concept in the country PVR Cinemas brought in a whole new paradigm shift to cinema viewing experience, high class seating, state of the art screens and audio visual systems.