Easyrewardz came into being in 2011 with a vision to address the white space between the available CRM tools for businesses across industries.Over lots of cups of coffee, weekends locked in service apartments, algorithms drawn and wiped, re-drawn on paper napkins, whiteboards, window panes and mobile screens, we embarked on delivering technology products with in-depth analytical insights and best in breed services to create successful customer-merchant ecosystem in 2012.