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Therapy Lead, Marketing CoE RX Full-time Job

1 week ago Pharma Hyderabad   10 views
Job Details

To be the growth catalyst in driving TA growth and dominance in Emerging Markets through marketing excellence, capability building and effective Product management strategies.

New Product Ideation & portfolio development:

  • Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts
  • Screening internal & external data sources to arrive at potential ideas that could address the customer needs
  • Develop Business Strategy- analyze Competition landscape, Customer Journey and Insighting, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win.

Life Cycle Management

  • Understanding customer needs and insights with help of insighting team
  • Manage Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.
  • Driving the growth projects along with CFTs and country teams to ensure sustainable brand growths.

New Product Launch Excellence

  • Work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN.
  • Work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTL, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team

Marketing Excellence

  • Driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication
  • Working closely with the L&D teams for capability building among the country teams to make them future ready

Portfolio Maximization - Strategy

  • Support country teams to Evaluate and classify the product portfolio as Build, Milk, Exit.
  • Plan recommendations to country as well as monitor investment as per the strategy.
  • Assess promotional effectiveness and suggest country teams accordingly
  • Optimize costing - COGS / SCM overheads

Annual Brand Planning

  • To work closely with country marketing teams to build differentiators / brand levers
  • Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth
  • Work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.
  • Adherence to Brand plan process in terms of rigour and preparation

Skills Required:

Brand Management, Strategic planning, Business analytics, TA knowledge, New Product - Ideation to Launch

Role:

To be the growth catalyst in driving TA growth and dominance in Emerging Markets through marketing excellence, capability building and effective Product management strategies.

New Product Ideation & portfolio development:

  • Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts
  • Screening internal & external data sources to arrive at potential ideas that could address the customer needs
  • Develop Business Strategy- analyze Competition landscape, Customer Journey and Insighting, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win.

Life Cycle Management

  • Understanding customer needs and insights with help of insighting team
  • Manage Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.
  • Driving the growth projects along with CFTs and country teams to ensure sustainable brand growths.

New Product Launch Excellence

  • Work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN.
  • Work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTL, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team

Marketing Excellence

  • Driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication
  • Working closely with the L&D teams for capability building among the country teams to make them future ready

Portfolio Maximization - Strategy

  • Support country teams to Evaluate and classify the product portfolio as Build, Milk, Exit.
  • Plan recommendations to country as well as monitor investment as per the strategy.
  • Assess promotional effectiveness and suggest country teams accordingly
  • Optimize costing - COGS / SCM overheads

Annual Brand Planning

  • To work closely with country marketing teams to build differentiators / brand levers
  • Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth
  • Work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.
  • Adherence to Brand plan process in terms of rigour and preparation

Location:

Banjara Hills, Hyderabad, Telangana, India


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Company Description
Over the years, the company has significantly grown its portfolio of products across mass and specialty therapies. Today, our portfolio has over 200 products covering the whole spectrum of disease areas spanning gastroenterology, oncology, pain management, cardiovascular, dermatology, urology, nephrology, rheumatology and diabetes. Seven of our brands are listed in “Top-300 of the Indian Pharma Market” and many others hold leadership positions in their respective categories.