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Paid Search Marketing Specialist Full-time Job

2 months ago Marketing & Sales New Delhi   70 views
Job Details

Job ID: 3061523

We are looking for visionaries, like you, who are ready to make a purposeful impact on the way the world works.

At HP, the future is yours to create!

If you are our Paid Search Marketing Specialist - eCommerce & Marketplaces in Singapore, you will have a chance to:

  • Create, edit and optimizing Google Ads accounts, identify and trouble shoot issues and make improvements.
  • Translate business goals into Search plans - project and forecast budgets needed, optimize and pace the campaigns to budget.
  • Analyze account performance and make optimizations to improve or tweak. Churn related technical analysis at speed. Make meaningful recommendations.
  • Organize and structure ad campaigns and accounts for maximum positive performance results.
  • Plan, deliver and manage campaigns across marketplaces in Asia-Pacific with Amazon Marketing (AMS), Lazada and Shopee Seller Central ads.
  • Write, launch and optimize ad-copy through an always-be-testing approach.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Drive innovation in Search Engine Marketing (SEM) through use of landing, campaign performance, ad accounts and other data.
  • Assist team in identifying optimization opportunities and making media recommendations.

Are you a high-performer? We are looking for an individual with:

  • 3~5 years of experience in marketing, brand or in a digital agency.
  • Strong command over MS Excel, databases and analytical process.
  • A expertise that comes with running multiple Google Search Ads accounts alongside a solid understanding of web analytics, ecommerce conversion.
  • Solid organizational skills to manage the documentation, materials and information.
  • A strong financial / analytical background to support a test and learn approach while continually evolving and optimizing campaigns.
  • Ability to dissect data and learn from performance marketing, conversion, and online customer acquisition.
  • Familiarity with A/B and multivariate experiments.
  • 1 to 3 years of Google Shopping, Adwords, Google Adwords Certification preferred.
  • Lazada or Amazon Marketing Services. (Sponsored Products, Headline search, Product display)
  • Experience in Search research tools such as SEMRush, Brightedge.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.

HP is a Human Capital Partner – we commit to human capital development and adopting progressive workplace practices in Singapore.

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Company Description
In 1939, Bill Hewlett and Dave Packard, college friends turned business partners, started the original Silicon Valley startup in the space of a rented Palo Alto garage. Starting with audio oscillators, the friends built the foundation for a company that would grow to become a global leader in enterprise technology. More than 75 years later, our success is exemplified through our employees’ drive to advance ideas that bring meaningful innovations to life for our customers and partners around the globe. We are guided by our mission to help customers use technology to turn ideas into value, and empower them to transform industries, markets and lives.