Paid Search Marketing Specialist Full-time Job2 months ago - Marketing & Sales - New Delhi - 70 views
Job ID: 3061523
We are looking for visionaries, like you, who are ready to make a purposeful impact on the way the world works.
At HP, the future is yours to create!
If you are our Paid Search Marketing Specialist - eCommerce & Marketplaces in Singapore, you will have a chance to:
- Create, edit and optimizing Google Ads accounts, identify and trouble shoot issues and make improvements.
- Translate business goals into Search plans - project and forecast budgets needed, optimize and pace the campaigns to budget.
- Analyze account performance and make optimizations to improve or tweak. Churn related technical analysis at speed. Make meaningful recommendations.
- Organize and structure ad campaigns and accounts for maximum positive performance results.
- Plan, deliver and manage campaigns across marketplaces in Asia-Pacific with Amazon Marketing (AMS), Lazada and Shopee Seller Central ads.
- Write, launch and optimize ad-copy through an always-be-testing approach.
- Perform ongoing keyword discovery, expansion and optimization.
- Drive innovation in Search Engine Marketing (SEM) through use of landing, campaign performance, ad accounts and other data.
- Assist team in identifying optimization opportunities and making media recommendations.
Are you a high-performer? We are looking for an individual with:
- 3~5 years of experience in marketing, brand or in a digital agency.
- Strong command over MS Excel, databases and analytical process.
- A expertise that comes with running multiple Google Search Ads accounts alongside a solid understanding of web analytics, ecommerce conversion.
- Solid organizational skills to manage the documentation, materials and information.
- A strong financial / analytical background to support a test and learn approach while continually evolving and optimizing campaigns.
- Ability to dissect data and learn from performance marketing, conversion, and online customer acquisition.
- Familiarity with A/B and multivariate experiments.
- 1 to 3 years of Google Shopping, Adwords, Google Adwords Certification preferred.
- Lazada or Amazon Marketing Services. (Sponsored Products, Headline search, Product display)
- Experience in Search research tools such as SEMRush, Brightedge.
HP is a Human Capital Partner – we commit to human capital development and adopting progressive workplace practices in Singapore.
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